
Add calls-to-action to all relevant pages. Start with the 5 top important pages.

Do you need all the menus? Put more navigation in the content field.

Link names should be meaningful. Remove “Read more”-links.

Don’t let news get in the way of what the users want. Cut news.

The most important first. Use the reverse pyramid and rewrite your texts.

Put your website on a diet. You can cut 50–90%.

The job starts once you have launched. Iterate to increase the quality.

Test your website on at least 5 users. They will find errors you have overlooked.

If you’ve done it all right you can add a little extra to you website.