Add calls-to-action to all relevant pages. Start with the 5 top important pages.

What do you really want your users to do when they are visiting your site? Are you giving them the right opportunities at the right pages? Keep in mind that your users have a goal when they are visiting your site and it is your job to help them out.

A call to action is an element that engages your users and makes them behave in a specific way.

Find your call to action

First of all you need to decide what your main call to actions should be. What do you want your users to do when they are visiting your site? If you are selling stuff, you probably want your visitors to buy it. If you are not selling anything, you need to think carefully about what your calls to action would be. It could be finding your phone number and address, downloading a PDF or pretty much anything that you want to reach your visitors.

Think about what secondary calls to action you might have s well, such as adding your products to a wish list or posting a link to one of your products to their Facebook profile.

Consider the CTA placement

Put your call to action in the right places, and remember that context is king for a good call to action. For example – you do want to have your phone number easily accessible in an order form. If they need your phone number at that page, it’s probably because they have problems ordering your products. Another example would be  if you are selling services: add an option to download a one pager with a summary of your services that your users can take to their boss when asking him for money. Taking the time to make the pdf would be a good investment.

Find the optimal interaction element

Consider what kind of interaction element your call to action should be. It might be a link, a button, a form or an area that really sticks out to grab your users’ attention.

Measure and tune, measure and tune

Without metrics of your calls to action – you are blindfolded. Figure out how to measure your CTA’s success. I could be usage statistics, but also the number of incoming calls, search log statistics etc.  If your CTA doesn’t work as expected – tune it and see if it improves.

Now repeat for your 5 most important pages.

And since you are here – let me give you my call to action: Download a PDF copy of the calendar and make your cubicle a better place.

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