You only know 10 percent of your website. Take control.

How many pages do you have on your webpage? You don’t have a clue, do you? Is it 300, 3000 or even 30.000? This is the first thing you need to know: How many pages do you have to take care of. Yes, take care of? Yes, you need to give your content attention every day. You need to update it, improve it or maybe delete it. Once your content is published, your customers will be able to find it. And you don’t want to serve them outdated crap.

Ok. By now you know how big your website is. First step. Next step: What’s the quality of your content? Is it all good? Hardly. Go through all, yes all, your content and label it Good, Bad or Ugly. When labeling, think about both how it’s written and the message it communicates. But most of all; think about this. Does it meet your business goals and the needs of your users? If not, it’s ugly.

Exit step two. Now you have the overview. And it’s not pretty. If you’re like most of us, you will find that maximum 25 percent of your content it’s Good. The rest is Bad or Ugly. It’s time to speak out loud about it.

Meet the senior management. Ask them how much of the content they think should be Good at your webpage. Probably they will say 100 percent. Show them the reality. 25 percent. Maximum. And now you tell them it’s time to do something about it. But it will take a lot of work. You need all the resources you can get.

If you succeeded you now have it both. Control and resources. That’ what it takes.

If you want a template for mapping your content – feel free to use our template.

The template doesn’t work? Try to download it as Excel 97-2003 format or ODF spreadsheet.

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