Go through the top 100 searches in your log. Make sure they all give good results.
By Anders Hoff
The top 100 search queries on your website will give you a good indication of either the most popular content, or where the navigation on the website fails and the user has to search in order to find what they are looking for. This makes the search log very valuable.
Take a look at your top 100 search queries once a month, and search through each of the queries and look carefully at the quality of the results. In most cases, you will be able to figure out what the users are looking for when searching, and thus can decide whether the results are good or not.
Make sure that relevant results are among the top results when searching for the most frequent words/phrases.
Depending on which search engine you are using, there are various ways of adjusting and improving the search results. Some search engines have tools for doing this, while others will require you to edit meta-data in your content management system or directly in HTML. Contact your search engine administrator in order to find out how to do this.
5 tips for better website search:
- Go through your search log and make sure the 100 most searched words or phrases have excellent results
- Make sure your search supports misspellings
- Support different ways of navigating search results
- Always have clickable solutions on the ”no result”-page
- Include pictures and icons where helpful
Download 1-pager: 5 Tips for Better Website Search
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